In 1991 the label was created in Germany. At the end of the 90’s, more than 12,000 watches had been sold every year in the German, Swiss, Dutch, Belgian, Norwegian, American and Japanese markets. Due to this whirlwind development, was integrated into fashiontime ag in 2003. From the beginning, the Swiss private label watch producer founded in 1986 in Biel, the watch capital of the world, had been involved in the production of Besides the production of all time-pieces, fashiontime is now responsible for their distribution and marketing as well.